What is an EPK?
An EPK, or electronic press kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. EPKs are regularly used as a general online resume that sums up a musician's career to date.
What Is a One-Sheet in Music?
A one-sheet in the music industry is a sales and marketing tool for new releases that is contained on a single sheet. It's a fast and simple way to present your personality and show off some key selling points to convince distributors to give your album some promotion.
Whats the difference between an EPK and a website?
While your website or any social media page might be focussed on your fans and the general public, the EPK is more a portfolio for industry people. Your EPK will include many chunks of information that is irrelevant to the public, which is why you want to keep it separate.